• Moisturizer & Styling Cream

Hold Me Softly Style Balm

FG icon
Light-hold curl-enhancing styling cream that provides loose, soft definition without crunch for all curl types.

Light-hold curl-enhancing styling cream that provides loose, soft definition without crunch for all curl types.

read less
Size
  • 15% off every subscription order
  • Skip or cancel easily, any time
  • Earn loyalty points + rewards
  • Access to exclusive subscriber promotions
$6.25
per 1fl oz
$5.31
per 1fl oz
Select larger size to Subscribe and Save 15%
 

Hold Me Softly Style Balm

This balm is a smooth whipped-cream moisturizer that enhances curls and waves achieving a natural, effortless look. It provides a very soft hold, which means you won't have any cast or crunchy residue. It's great on its own for a soft, romantic style, or if you want defined frizz-free curls you can layer it with a stronger hold styling gel. 


WHO IS IT FOR? 

All curl types. Use on its own if you have a looser pattern and layer with stronger stylers if you have tighter curls. Best for medium to coarse textured hair. Suitable for any porosity.

How to use

Let's show you how it works:

Moisturize and define your tresses with our nourishing styling cream that also functions as a leave-in conditioner. Follow our easy how-to video to receive all the goodness from this product.

Full Ingredients (INCI)

We always seek to use the latest and best for your curls so we may update some ingredients from time to time. Please always check the product's packaging for the most up to date and accurate ingredient information.

ZERO SPOONS OF: SULPHATES, PARABENS, SILICONES, MINERAL OILS, PHTHALATES, DEA

INCI: WATER (AQUA), CETEARYL ALCOHOL, COCOS NUCIFERA (COCONUT) OIL*, GLYCERIN, HYDROXYPROPYL STARCH PHOSPHATE, PPG-3 BENZYL ETHER MYRISTATE, CARAPA GUAIANENSIS (ANDIROBA) SEED OIL, ROSMARINUS OFFICINALIS (ROSEMARY) LEAF EXTRACT, PERSEA GRATISSIMA (AVOCADO) OIL*, ALOE BARBADENSIS (ALOE VERA) LEAF JUICE, OLEA EUROPAEA (OLIVE) FRUIT OIL*, OCIMUM BASILICUM (BASIL) LEAF EXTRACT, PRUNUS ARMENIACA (APRICOT) KERNEL OIL*, SALVIA OFFICINALIS (SAGE) LEAF EXTRACT, SELAGINELLA LEPIDOPHYLLA (RESURRECTION FLOWER) EXTRACT, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, PIPER NIGRUM (BLACK PEPPER) SEED EXTRACT, PHENOXYETHANOL, CETEARETH-20, PANTHENOL, CETRIMONIUM CHLORIDE, DISODIUM EDTA, ETHYLHEXYLGLYCERIN, POTASSIUM SORBATE, SODIUM BENZOATE, FRAGRANCE (PARFUM), LIMONENE, LINALOOL. 

*organic ingredients 

Our mission is to provide clean, effective products that help you achieve the curls of your dreams. We’re constantly looking for feedback and finding ways to improve on existing formulas to deliver better results and experiences to our community. This means that our ingredient lists may vary for a period of time as we improve them. For the most accurate ingredient list, please refer to the one printed on the package.

Coconut Oil

Helps seal the hair and reduces protein loss, keeping the hair healthier and more resistant against breakage.

Andiroba

Indigenous plant of the Amazon forest known for its hair nourishing and stimulating properties.

Resurrection Flower

Desert plant that survives up to 3 years without water, known for its moisture-retention properties.

Avocado Oil

One of the few oils that can penetrate the hair, delivering intense moisture from within.

Olive Oil

Rich in emollients, this oil penetrates the hair shaft smoothing the outer cuticles and making the hair soft and shiny.

Apricot Kernel Oil

Obtained from the seeds of the fruit, this light oil is an incredible moisturizer rich in vitamins and minerals.

Sunflower Oil

Lightweight oil rich in Vitamin E and fatty acids, great to add shine and make the hair soft.

Nourishing Blend

Fragrant blend of natural Aloe, Sage, Rosemary, Pepper & Basil extracts.

See more ingredients

PRO TIPS

How to get the best from your curls

Apply all your leave-in products (conditioners, creams, foams and gels) on soaking wet hair - this will help the product spread more easily and coat the curls evenly instead of being patchy!

You may also like

Curl
Consultation

Try our 3 minute quiz to discover the best routine for your curly needs.

Take the Quiz